What TWC Looked Like with Just 8 Clients
It’s wild to look back at how TWC ran day-to-day a decade ago. I don’t spend much time living in the past, but there are valuable lessons there—as long as you don’t get stuck.
When I first moved to Ohio, I had 8 clients. Each paid $50/month. That was my entire income. I didn’t even have a real computer—I ran the whole thing off an old iPhone. I had written months of programming while working the front desk at a gym back in New Hampshire, printed it all out, and brought it with me.
I’d take pictures of those printouts and post them in the Facebook group. I set alarms on my phone to remind myself to post daily value and weekly programming. It was a total shit show, but even then, I knew I had to over-deliver.
A buddy had shown me Gary V the year before, and that mindset stuck:
Over-deliver and people will stick around.
So I did.
And they did.
And here we are—still bringing value, just from a better setup.
Keep pushing. Great things happen if you do.
—AO
